Episode 8: Stories from the Road pt. 2

Over the last several months, Heart on Main Street has been visiting retailers in towns across the US to see their stores, learn their stories and discover what makes the independent retailers in these towns so special. Every city has its unique feel, just like its retailers.  One of the amazing things about independent retail is the ability to get a sense of the owner's style and personality as soon as you walk in the door. You get to see a slice of themselves and what they care about. In this episode, I talk about our visits to the towns of Carmel, IN; Woodstock, IL; Kirkwood, MO; and McKinney, TX. There are some great learnings from the towns and from the retailers about how to support each other and how to create memorable experiences that create long-lasting customers.