Main Street Matters by Heart on Main Street

We resume our conversation with Kara Polyner of Ely Mercantile as Ely, MN, begins its busy season. In this episode, we discuss how Kara has structured her finances to keep everything aligned and the beginning of her social media journey! 

If you'd like to contact Kara to offer advice or well-wishes, her email address is kara@elymercantile.com

You can also check out her store online at:
https://elymercantile.com/
https://www.facebook.com/ElyMercantileCo
https://www.instagram.com/elymercantile/

In this episode, we discuss some of the great information shared at the EVOVLE 2024 conference in Denver, CO, and then head out on the road to visit the town of Franklin, TN. Downtown Franklin is nicknamed "America's Favorite Main Street District," so we explore the area, highlight some of its wonderful retail stores, and see what makes it so great.

Heart on Main Street is also raising money for retailers who have been impacted by the recent tornadoes throughout the central part of the US. if you'd like to donate to help these retailers please visit https://www.heartonmainstreet.org/donate

Heart on Main Street Website: https://www.heartonmainstreet.org/
Register for Upcoming Webinars: https://www.heartonmainstreet.org/upcoming-webinars
Buy Heart on Main Street Merch: https://www.heartonmainstreet.org/shop

Imagine that you've just lost your store to a natural disaster like a flood, hurricane, tornado or fire, and then you find out later that the insurance that you thought you had either doesn't cover that type of damage or doesn't provide adequate coverage to help you rebuild your store. This is the case for hundreds of retailers every single year. They all thought it wouldn't happen to them either. Join us to learn about what insurance retailers need to have and how to go about making sure you are covered when disaster strikes.

Heart on Main Street Website: https://www.heartonmainstreet.org/
Register for Upcoming Webinars: https://www.heartonmainstreet.org/upcoming-webinars
Buy Heart on Main Street Merch: https://www.heartonmainstreet.org/shop
Hometown Insurance: https://www.hometowninsuranceco.com/

In today's episode, we explore the historic downtown of Monticello, IL. Despite being a rural community, Monticello has become quite the tourist destination due to its Railway Museum, 14-acre park, and historic downtown. I found myself enamored with the downtown and its retailers, who capitalize on the town's charm to help their businesses grow. I also interviewed the Executive Director of Monticello's Main Street Organization, Shelly Crawford Stock, to learn more about what Monticello is doing to help its Main Street thrive. 

Heart on Main Street Website: https://www.heartonmainstreet.org/
Register for Upcoming Webinars: https://www.heartonmainstreet.org/upcoming-webinars
Buy Heart on Main Street Merch: https://www.heartonmainstreet.org/shop

In this episode of Shop Talk, we talk with new retail owner Kara Polyner of the Ely Mercantile in Ely, MN, about what she is doing to establish her brand and what she is doing within her store and with the products that she carries to help create repeat customers for her store.

YouTube Link to watch the interview: https://youtu.be/B0vCgxx2rRY
Ely Mercantile: https://elymercantile.com/
Heart on Main Street: https://www.heartonmainstreet.org/

Transitioning a customer into a repeat customer is an easy way to secure increased revenue. However, it's also easier said than done. Nick McHenry of OneShop joins the Main Street Matters webinar to talk about how to drive revenue by increasing the frequency at which your customers purchase and tips and tricks on how to do this.

Heart on Main Street Website: https://www.heartonmainstreet.org/
Register for Upcoming Webinars: https://www.heartonmainstreet.org/upcoming-webinars
Buy Heart on Main Street Merch: https://www.heartonmainstreet.org/shop
OneShop Retail: https://oneshopretail.com/
EVOLVE Tickets: https://crystalmedia.ontraport.com/t?orid=28857&opid=44

Come explore of the US's premier downtown destinations, Stillwater, MN. Stillwater has everything going for it: gorgeous scenery, tremendous history, passionate communities, and local pride. It's no wonder that this Main Street and its independent retailers are thriving.  

Heart on Main Street Website: https://www.heartonmainstreet.org/
Register for Upcoming Webinars: https://www.heartonmainstreet.org/upcoming-webinars
Buy Heart on Main Street Merch: https://www.heartonmainstreet.org/shop
EVOLVE Tickets: https://crystalmedia.ontraport.com/t?orid=28857&opid=44

Come take a trip down Route 66 to Pontiac, IL. In this episode, Patrick talks about his recent visit to Pontiac and how its history is on display throughout the downtown. Since Route 66 is so integral to the story of Pontiac, we take a little detour to talk about what Route 66 was, what it meant for towns that existed along it, why it's still a cultural icon, and how it plays into the history of Pontiac.

Heart on Main Street Website: https://www.heartonmainstreet.org/
Register for Upcoming Webinars: https://www.heartonmainstreet.org/upcoming-webinars
Buy Heart on Main Street Merch: https://www.heartonmainstreet.org/shop
EVOLVE Tickets: https://crystalmedia.ontraport.com/t?orid=28857&opid=44