Main Street Matters by Heart on Main Street

Episode 8: Picture Perfect: In-Store Photography Tips with Janzen Tew

Length: 58:38
Hosted by: Patrick Keiser, Heart on Main Street
Guest: Janzen Tew, Photographer & Founder of Denim + Velvet

📸 Episode Description:
Want to take better photos of your store but don’t know where to start? In this actionable episode of Main Street Matters, we’re joined by retail photography expert Janzen Tew, founder of Denim + Velvet, for a crash course in creating beautiful, high-impact photos right from your sales floor — even with just your phone.

Whether you're capturing product shots, window displays, or the vibe of your Main Street shop, this episode is packed with tips to help you level up your brand and stop the scroll on social media.

🎯 You’ll learn:

• How to use natural light to your advantage
• The secret to composing compelling product shots
• Simple tricks for getting better photos on your phone
• How to create consistency in your store’s visual branding
• Why good photos can drive more traffic — online and in person

If you’ve ever said, “I’m not good at taking pictures,” this episode is for you.

Keywords: retail photography, small business marketing, in-store photography tips, phone photography, product photography, visual merchandising, Janzen Tew, Retail Vibes, retail branding, shop local, Main Street Matters, Heart on Main Street, independent retailer marketing

📲 Follow us @heartonmainstreet on Instagram for more retail tips and inspiration.
 🖼️ Learn more at heartonmainstreet.org

Episode 7: Two Stores, One Mission: Stories of Support in Western North Carolina

When disaster strikes, it doesn’t just damage buildings — it upends lives, disrupts communities, and tests the resilience of independent retailers. In this heartfelt episode of Main Street Matters, host Patrick Keiser travels to Western North Carolina to share the powerful stories of two retailers — J. Gabriel in Asheville and Willow Creek in Chimney Rock — who lost everything to natural disasters but found strength in their communities and support from the Heart on Main Street network.

You'll hear firsthand accounts of loss, rebuilding, and hope from the store owners themselves, as well as the inspiring generosity of Beth Lewis (Olde Thyme Marketplace) and Brad Rosenkampff (The Link Companies), whose efforts helped make these donations possible.

💬 In this episode:

• The emotional impact of losing a store to disaster
• Rebuilding with limited resources and support
• The role of community and donation-based recovery
• Behind-the-scenes of Heart on Main Street’s disaster relief work
• How you can help independent retailers recover and thrive

Whether you’re a small business owner, a retail advocate, or someone who believes in the power of local communities, this episode will remind you why Main Street matters — and how we all can make a difference.

🔗 Learn more and support the mission at heartonmainstreet.org
📲 Follow us on Instagram @heartonmainstreet

Keywords: disaster recovery, small business, main street, local retail, natural disaster relief, retail resilience, store owner stories, community giving, nonprofit support, podcast for retailers, Heart on Main Street, rebuilding after disaster

Episode 6: The Revival is Local- 7 Trends Shaping Main Street Retail in 2025

What’s driving the future of independent retail in 2025? In this fast-paced episode, Patrick Keiser breaks down 7 emerging trends transforming Main Street shopping districts across the country. From hyperlocal merchandise and immersive in-store experiences to TikTok-ready storefronts and community-driven collaborations, this episode is packed with insights for retailers, showrooms, and anyone who believes in the power of small businesses.

Whether you're a retail store owner, sales rep, or just love supporting your local downtown, this episode will inspire you to rethink how Main Street can thrive in a digital age.

Highlights:
✔️ Hyperlocal pride and why customers crave connection
✔️ Why retail is becoming the new third place
✔️ How to turn your store into a social media magnet
✔️ The rise of men’s retail and what’s behind the shift
✔️ Retail collaborations that are changing the game
✔️ Storytelling strategies that build loyalty
✔️ Navigating 2025 with cautious optimism

Keywords:
Main Street retail, independent retailers, retail trends 2025, small business, retail marketing, store design, shop local, experiential retail, downtown shopping, retail podcast, Heart on Main Street, Patrick Keiser, visual merchandising, small business podcast

📲 Don’t forget to subscribe, share, and follow @heartonmainstreet on Instagram for more retail insights and stories from the road!

Episode 5: Rooting for Your Success with Crystal Vilkaitis

On this episode of Main Street Matters by Heart on Main Street, Patrick interviews Crystal Vilkaitis, the Founder of Rooted in Retail and the host of the Rooted in Retail podcast. They talk about the need for small businesses and independent retailers to change and evolve as business changes around them. Crystal provides tips and insights on how businesses can change and what she hears about changes that businesses will need to make in the future. 

Episode 4: Visual Merchandising Techniques with Retailworks Inc.

Looking to give your store a new look in 2025? Lyn Falk and Suzanne Rafenstein join Main Street Matters to discuss visual merchandising techniques you can incorporate into your store! Whether you're looking to make little tweaks or a whole new redesign, the team from Retailworks Inc. can set you on the path to realizing your visual merchandising dreams this year!

Don’t miss out on expert insights and real-world case studies that can help your local shopping district thrive! Subscribe now and follow us on social media @HeartonMainStreet.

#MainStreet #SmallBusiness #ShopLocal #RetailSuccess #CommunityRevitalization #DowntownDevelopment #HeartonMainStreet

Episode 3: The Secrets of a Thriving Main Street

Join host Patrick Keiser on Main Street Matters by Heart on Main Street, where we uncover the secrets behind America's most vibrant downtown shopping districts. After visiting 50 communities across the country, we've identified what makes a successful Main Street—from small-town gems to bustling city districts.

In this episode, we highlight real examples of communities that have revitalized their downtowns through business collaboration, community engagement, and strategic investments. Learn how cities like Saratoga Springs, New York, Hannibal, Missouri, and many others have transformed their retail districts by supporting local businesses, fostering merchant associations, and creating unique shopping experiences.

Whether you're a small business owner, a downtown development professional, or just passionate about supporting local shops, this episode is packed with actionable insights on:
✅ The power of downtown business associations
✅ Cross-store collaborations that boost sales
✅ Community-driven revitalization strategies
✅ How to make your Main Street a must-visit destination

Don’t miss out on expert insights and real-world case studies that can help your local shopping district thrive! Subscribe now and follow us on social media @HeartonMainStreet.

#MainStreet #SmallBusiness #ShopLocal #RetailSuccess #CommunityRevitalization #DowntownDevelopment #HeartonMainStreet

Episode 2: What Makes a Main Street Thrive?

In this special episode of Main Street Matters by Heart on Main Street, host Patrick Keiser reflects on two years of Main Street Mondays, a journey that has taken him to 50 towns across the country and showcased the resilience, creativity, and community spirit of independent retailers.

From historic streets to modern downtowns, Patrick shares the insights he’s gained from visiting these communities, the challenges local businesses face, and the key ingredients that make a thriving Main Street. Discover how collaboration, accessibility, events, and community pride play crucial roles in the success of local retail.

🎧 Tune in to hear:
✅ The origins of Main Street Mondays and how it transformed Heart on Main Street
✅ Stories from the road—what makes some downtowns flourish while others struggle
✅ The power of local events, public art, and strategic partnerships in driving foot traffic
✅ Why supporting independent businesses goes beyond just "shopping local"

If you’re passionate about Main Street businesses, small-town charm, and the power of community-driven retail, this episode is for you!

🔗 Listen now & support independent retailers at heartonmainstreet.org

Purchase EVOLVE Tickets: https://resilient.rootedinretail.com/t?orid=28857&opid=67 

Episode 1: Trends for 2025: What Retailers Need to Know to Stay Ahead of the Curve.

Welcome to a brand-new episode of Main Street Matters by Heart on Main Street! In this episode, host Patrick Keiser shares exciting updates from the end of 2024 and the beginning of 2025, highlighting our Giving Tuesday fundraising success, our ongoing disaster relief efforts for retailers impacted by wildfires in California, and the $40,000 raised in Atlanta in partnership with The Link Companies.

Looking ahead, we’re diving into key retail strategies for independent store owners, with a focus on visual merchandising techniques, product photography best practices, and digital marketing strategies to increase website traffic in 2025.

Plus, we welcome Lenise Willis, Editor-in-Chief of Gifts and Decorative Accessories, to discuss emerging retail trends, evolving consumer shopping behaviors, and must-know insights for independent retailers looking to stay ahead in a competitive market.

If you’re a small business owner, boutique retailer, or industry professional looking for expert tips on store growth, e-commerce success, and community-driven retail, this episode is a must-listen!

💡 Support independent retailers in need! Donate today at www.heartonmainstreet.org to help businesses recover from natural disasters.

🚀 Subscribe now for weekly retail insights, business growth strategies, and industry updates!