Main Street Matters by Heart on Main Street

Today's episode takes us to the fun and whimsical town of Circus City, USA. Baraboo, WI, is where the Ringling Brothers founded their famed circus, and the city has leaned into the love that this brings them. Some retail stores in Barbaoo bring you the circus, and others make you feel a part of their home. This was truly a wonderful visit and a great way to close out our Main Street Monday visits in 2023.

EVOLVE Tickets: https://crystalmedia.ontraport.com/t?orid=28857&opid=44
Heart on Main Street Website: https://www.heartonmainstreet.org/
Register for Upcoming Webinars: https://www.heartonmainstreet.org/education 
Buy Heart on Main Street Merch: https://www.heartonmainstreet.org/shop 

This week's episode was recorded at the Total Home and Gift Show at the Dallas Market Center. It's been a great opportunity to meet with companies and our Friends of Main Street to plan for amazing things in 2024. We also talk about our next  Main Street Monday visit in Libertyville, IL. This visit was a great lesson on how retailers can go above and beyond to create unique customer experiences for customers.

EVOLVE Tickets: https://crystalmedia.ontraport.com/t?orid=28857&opid=44
Heart on Main Street Website: https://www.heartonmainstreet.org/
Register for our Dallas Seminar: https://www.heartonmainstreet.org/main-street-mastery
Buy Heart on Main Street Merch: https://www.heartonmainstreet.org/shop 

On my Main Street Monday visit to Howell, MI, I got to meet several retailers who leaned into their own personal brands in order to create great experiences for their customers. Howell's town motto of being Bold & Bright only scratched the surface of how these retailers serve their community. 

EVOLVE Tickets: https://crystalmedia.ontraport.com/t?orid=28857&opid=44
Heart on Main Street Website: https://www.heartonmainstreet.org/
Register for our Dallas Seminar: https://www.heartonmainstreet.org/main-street-mastery
Buy Heart on Main Street Merch: https://www.heartonmainstreet.org/shop 

I've been billing this as one of my favorite Main Street Monday visits so far. Hannibal, MO, is an absolute dream of a downtown area. With historic architecture, literary history, and amazing retailers, this is a town to have on your list to visit. I also was so inspired by what the town is doing to help promote independent retail in the area. 

EVOLVE Tickets: https://crystalmedia.ontraport.com/t?orid=28857&opid=44
Heart on Main Street Website: https://www.heartonmainstreet.org/
Register for our Dallas Seminar: https://www.heartonmainstreet.org/main-street-mastery
Buy Heart on Main Street Merch: https://www.heartonmainstreet.org/shop 

Recent studies have shown that eCommerce is growing at a faster pace among independent retailers than any other type of retailer. Josh Orr, the founder of Capital Commerce and host of the Retail Initiative Podcast, joins the Main Street Matters webinar as one of the leading voices in eCommerce today. He specializes in helping brick-and-mortar retailers gain traction in their online sales. Join us to learn how you can grow your eCommerce presence for your retail store.

Capital Commerce: https://madebycapital.com/
EVOLVE Tickets: https://crystalmedia.ontraport.com/t?orid=28857&opid=44
Heart on Main Street Website: https://www.heartonmainstreet.org/
Register for our Dallas Seminar: https://www.heartonmainstreet.org/main-street-mastery
Buy Heart on Main Street Merch: https://www.heartonmainstreet.org/shop 

We are continuing with our Main Street Monday recaps. Today, we are visiting the town of Dubuque, IA! Dubuque is known as "Where Iowa Started" and is home to many great independent retail stores. As a city, they've done some incredible things in order to expand their retail footprint and bring people into the downtown area to get people to shop and support their local businesses.

EVOLVE Tickets: https://crystalmedia.ontraport.com/t?orid=28857&opid=44
Heart on Main Street Website: https://www.heartonmainstreet.org/
Register for our Dallas Seminar: https://www.heartonmainstreet.org/main-street-mastery 
Buy Heart on Main Street Merch: https://www.heartonmainstreet.org/shop 
Riverlights Bookstore: https://riverlights.com/
The Midwest Girl: https://shopthemidwestgirl.com/

As a passionate business-owner, you’ve poured your heart and soul into every detail of your brand. But do you feel like your current branding and design reflect that? Kaila Piepkow joins the Main Street Matters webinar to discuss the importance of design and branding for retailers and how to create consistency to help you grow your business. Kaila has worked with thousands of retailers nationwide to help create consistent, meaningful, and memorable brands. She has so many great insights on things that retailers should consider when developing a brand identity and where your brand should appear in your store. Branding is important, and having a consistent brand presence can be the difference between customers remembering you and just being another store in town.

EVOLVE Tickets: https://crystalmedia.ontraport.com/t?orid=28857&opid=44 
Heart on Main Street Website: https://www.heartonmainstreet.org/ 
Dox Designs: https://dox.design/
Register for our Dallas Seminar: https://www.heartonmainstreet.org/main-street-mastery 

This episode is two-for-one! I want to provide you all with an update about what Heart on Main Street did for Giving Tuesday and our own Day of Giving. We made donations to three independent retailers who were impacted by natural disasters, so you'll hear from these retailers, how they were affected, and how their communities have responded to these events. 
We also continue with our Main Street Monday series with a visit to the town of Lake Geneva, WI. This is typically known as a Summer destination location, but I specifically visited during the "off-season" to see what the town is like. Hint: there is no off-season in Lake Geneva!

https://www.heartonmainstreet.org/
https://givebutter.com/nov28